My role: Art direction and project management
![](https://freight.cargo.site/t/original/i/5e38e617b86e0efa3f223f74aea9beda54725bb6e6a47cc701cedf68d1f800f8/fbmain.png)
fullybooked.site ↗
I internally advocated for a budget, then hired and directed designer/ developer Lukas Eigler-Harding for a network of custom sites. I oversaw the evolution and application of Fully Booked’s brand identity over 3 years. I maintained the sites’ contents following initial setup and extended designs across social media graphics and print collateral.
Fully Booked Dubai Art Book Fair annual multi-purpose microsites, 2017–2019:
![](https://freight.cargo.site/t/original/i/0ee79a47a65122b046a94ede0173d71289a20d2aea4c99ef2f7f59c1bd6b9255/fb2019.png)
![](https://freight.cargo.site/t/original/i/5afa263d40e60f9e898598dd0fa8c925ac08c6472a67f74cc8dbd1320083031e/fb2018.png)
![](https://freight.cargo.site/t/original/i/180a1086028d758ed75070f26b20a55ed5914c43b6f661480c8e5a9cb1855b31/fb2017.png)
Alice Taranto designed the original graphic identity of green and white with a strong circles motif—representing important colors to Dubai and the circles of people that overlap and convene around art book fairs. I gave directional approval during the design process.