My role: Art direction and project management
I internally advocated for a budget, then hired and directed designer/ developer Lukas Eigler-Harding for a network of custom sites. I oversaw the evolution and application of Fully Booked’s brand identity over 3 years. I maintained the sites’ contents following initial setup and extended designs across social media graphics and print collateral.
Fully Booked Dubai Art Book Fair annual multi-purpose microsites, 2017–2019:
Alice Taranto designed the original graphic identity of green and white with a strong circles motif—representing important colors to Dubai and the circles of people that overlap and convene around art book fairs. I gave directional approval during the design process.