https://daphnetaranto.com Daphne Taranto Tue, 22 Mar 2022 17:27:55 +0000 https://daphnetaranto.com en https://daphnetaranto.com/Candid-Design-Program-Manager Tue, 22 Mar 2022 17:27:55 +0000 Daphne Taranto https://daphnetaranto.com/Candid-Design-Program-Manager Candid — DPM for the 500-person telehealth startup’s brand/ creative/ content/ product design organization, WFH—NYC, 2021My role: Design Program Manager (AKA Bridge Builder, Wrangler, Shepherd, Plate Spinner, Gatekeeper, Traffic Cop, Translator, Cheerleader) <img width="2993" height="2072" width_o="2993" height_o="2072" data-src="https://freight.cargo.site/t/original/i/3fb95b607465857274947e3b10a999dd80052d71fe719a3c812ffc8e326fa2e3/IMG_2980.JPG.jpg" data-mid="137214529" border="0" src="https://freight.cargo.site/w/1000/i/3fb95b607465857274947e3b10a999dd80052d71fe719a3c812ffc8e326fa2e3/IMG_2980.JPG.jpg" /> Visiting our team’s work IRL at Candid’s Out of Home subway station domination at Broadway/Lafayette in NYC, August 2021. Me (leftmost) with some of my New York-based former colleagues from Candid’s Design team, from L–R: Amy Lieberthal (Copy Director), Andrew Peet (Creative Director), Leia Perkins (Associate Brand Designer), Carly Shatzkin (Senior Brand Designer), Voltaire Hardy (Growth Designer), Jung Hwang (Product Designer). I was the first dedicated Design Program Manager at the NYC-based, direct-to-consumer, data-driven Candid, a telehealth startup that’s redefining orthodontics and remote patient care—while unlocking self-expression. I worked with both “sides” of the design house—with product designers and with creative/brand designers/copywriters. I was the only PM for a distributed team that doubled to ~20 total, enabling a thriving team dynamic in the midst of WFH adjustments, pandemic volatility, and most notably, hypergrowth. A $150M funding round early in my tenure multiplied marketing and headcount budgets—and the Design team’s expected output. (Candid’s valuation at EOY’21=$600M.) Please visit my LinkedIn for details on my impact on the Design/Product/Marketing teams, plus recommendations of me from Candid’s CMO and its 2 primary Product Designers. The trust I held as the “connective tissue” of the team and a “DesignOps of 1” led my responsibilities to include wearing multiple hats:&nbsp; <img width="488" height="440" width_o="488" height_o="440" data-src="https://freight.cargo.site/t/original/i/60f59778f2b1e6c3072b68809a33809962a88d85c4ffa0320d7c443c363d7b83/insurance_aligners-copy.png" data-mid="137235830" border="0" src="https://freight.cargo.site/w/488/i/60f59778f2b1e6c3072b68809a33809962a88d85c4ffa0320d7c443c363d7b83/insurance_aligners-copy.png" /> PROJECT MANAGEMENT &amp; RESOURCING I received and tracked up to 30 concurrent projects using Asana, collating a view of hours worked across all running projects per team member. As an extremely data-driven company, Candid’s C-level relied on such “data-ized” views of team bandwidth and resourcing to digest the Design team’s advocating for headcount or (re)prioritizing of projects’ timelines. <img width="2600" height="1456" width_o="2600" height_o="1456" data-src="https://freight.cargo.site/t/original/i/6cd624f53d1d10aff90ddebad6b4419229f919155661b0165598ef088d843d35/asana-screenshot.png" data-mid="137365017" border="0" src="https://freight.cargo.site/w/1000/i/6cd624f53d1d10aff90ddebad6b4419229f919155661b0165598ef088d843d35/asana-screenshot.png" /> A mockup of Asana’s Workload view: Each Design team member’s capacity was set to 40 hours/week. If an individual’s collated tasks exceeded 8 hours/day, their workload graph turned red. I used this dynamic graph to plan into future quarters. Image via Asana Guide. REINTRODUCING ASANA: LEVEL-SETTING TEAM’S ASANA USE, CREATING TEMPLATES When I joined Candid as the first dedicated DPM, Asana was a new team tool and there was no rhyme nor reason to how it was implemented. Along with my supervisor, the Executive Creative Director (ECD), we overhauled the use of Asana from the ground up. All new projects started to use the 5D’s project template, where projects could be clearly identified to cross-functional stakeholders by their current phases: Discovery, Design, Develop, Deliver, Data Review. <img width="1682" height="884" width_o="1682" height_o="884" data-src="https://freight.cargo.site/t/original/i/86fc24fd8fc28651f867aed3e4669bfbf88c296c3daf4644fd05cd0b2f89940b/candid-project-management-process-slack-example-message-Screen-Shot-2021-06-13-at-9.58.13-PM.png" data-mid="137238594" border="0" src="https://freight.cargo.site/w/1000/i/86fc24fd8fc28651f867aed3e4669bfbf88c296c3daf4644fd05cd0b2f89940b/candid-project-management-process-slack-example-message-Screen-Shot-2021-06-13-at-9.58.13-PM.png" />I wrote and shared this Slack note with the Design team, so they could use this message as a tool to internally educate by evangelizing the Design Process with other Candid departments. Designers oftentimes had to deflect project asks that came in via ad hoc Slack messages; this way, they had an answer to those asks. PROCESS ITERATION:&nbsp;THE DESIGN REQUEST/BRIEF FORM The company’s President, the ECD, and I combed through the creative request form (hosted on Asana) to make a 2.0 version of the creative brief. This allowed for the design process to be more “quality in, quality out.” By identifying necessary resources, success metrics, and audience needs at the start, projects’ results could be held to clearer expectations. <img width="919" height="612" width_o="919" height_o="612" data-src="https://freight.cargo.site/t/original/i/b7b6573f16ab6c1f1b872fd6d5bb4d234fc1f8f2b9c42a5d9e96d21bb1a6df13/candid-phone-slider.jpg" data-mid="137237297" border="0" data-scale="100" src="https://freight.cargo.site/w/919/i/b7b6573f16ab6c1f1b872fd6d5bb4d234fc1f8f2b9c42a5d9e96d21bb1a6df13/candid-phone-slider.jpg" /> <img width="800" height="1319" width_o="800" height_o="1319" data-src="https://freight.cargo.site/t/original/i/bc63dec4a5989224d2d046ec7a35047402979c0caf9984c364a6d69e8324ff4c/phone-candid.png" data-mid="137237295" border="0" data-scale="100" src="https://freight.cargo.site/w/800/i/bc63dec4a5989224d2d046ec7a35047402979c0caf9984c364a6d69e8324ff4c/phone-candid.png" /> Candid’s product and mobile experiences: As a telehealth (tele-orthodontia) company, the Patient Experience (AKA the UX) lasted anywhere from 4-18+ months, with a browser-based HIPAA-compliant portal, an app for remote comms with orthodontists, and the marketing site as the base points for the user’s journey to a straighter smile. PRIORITIZATION &amp; GIVING PUSHBACKAs the DPM for a hypergrowth startup with an infinite appetite for design assets, prioritization was key. I received new requests on behalf of the design org, then determined the project’s design lift, expected timeline, and current team member bandwidths, and outlined resourcing decisions. Briefs/requests usually required my initial conversation with the stakeholder to clarify and distill the ask. I had a brief 3x-weekly&nbsp; prioritization 1:1 with my supervisor, the ECD, to determine the go-ahead or pushback strategy on new requests. As I became more familiar with the stakeholders and C-suite, I oftentimes made these prioritization decisions autonomously and with minimal oversight. PM’ING MAJOR PROJECTS: 6 MONTHS OF OUT OF HOME (OOH) &amp; SPRINT PLANNINGI represented the designers' needs, removed blockers, and looped in the right stakeholders to project-plan sprints; sprints focused on designing the patient/customer experience—particularly across CRM and where Product-Brand overlapped—and refining the brand identity and style guidelines. <img width="1670" height="1242" width_o="1670" height_o="1242" data-src="https://freight.cargo.site/t/original/i/0ea3a9771e0e32a317453b408414615f85df31ab2095980fa15a4e3ee8a34dc6/candid-promos-slack-example-message-Screen-Shot-2021-06-13-at-9.57.11-PM.png" data-mid="137236112" border="0" src="https://freight.cargo.site/w/1000/i/0ea3a9771e0e32a317453b408414615f85df31ab2095980fa15a4e3ee8a34dc6/candid-promos-slack-example-message-Screen-Shot-2021-06-13-at-9.57.11-PM.png" />My Slack message to the entire company (~400 at that time) advocating on behalf of the Design team’s upcoming Brand Sprint, which was 100% dedicated time for the entire Design team (including Product)—they had their Candid Slack accounts on silent for the week! <img width="1543" height="1161" width_o="1543" height_o="1161" data-src="https://freight.cargo.site/t/original/i/4048894916f22dc0f66f408b507b9ab0e79765a7cb4a77df4d97d5d059e0aec2/upload-62c46f59-a4ca-4edd-b34c-2b2709f165a5.jpg" data-mid="137233816" border="0" src="https://freight.cargo.site/w/1000/i/4048894916f22dc0f66f408b507b9ab0e79765a7cb4a77df4d97d5d059e0aec2/upload-62c46f59-a4ca-4edd-b34c-2b2709f165a5.jpg" />The gorgeous results of the Brand Sprint: The designers created a modular system that allowed the in-house team to create thousands of assets—across OOH, TV, social, and other channels—with extreme efficency and consistency. I cleared and guarded the way so the team could design and complete a 3-week in-house sprint to refresh and expand the brand identity. I PM’d the team through this brand sprint to wrap just as work began on a major multi-stage-release, 6-month, 5-city national OOH buy. The design work was highly iterative over the releases. I organized and evangelized the enormous OOH deliverables calendar and kept the team on track by advocating for strategy, research, in-house design, the C-suite, and production freelancers to be kicked off or looped in at appropriate pre-deadline times. <img width="967" height="858" width_o="967" height_o="858" data-src="https://freight.cargo.site/t/original/i/618b716b3d74c815b609a211ed31bb86b5351fe4f465cec95cf8b13c5eb0d856/times-square-candid.jpg" data-mid="137235376" border="0" src="https://freight.cargo.site/w/967/i/618b716b3d74c815b609a211ed31bb86b5351fe4f465cec95cf8b13c5eb0d856/times-square-candid.jpg" /> <img width="637" height="566" width_o="637" height_o="566" data-src="https://freight.cargo.site/t/original/i/4591c2211737c44932ca22fcf2435ebdaf027a420c847b7dadb4ff50c33c1dc5/lombard-candid.jpg" data-mid="137235286" border="0" src="https://freight.cargo.site/w/637/i/4591c2211737c44932ca22fcf2435ebdaf027a420c847b7dadb4ff50c33c1dc5/lombard-candid.jpg" /> ONBOARDING &amp; DESIGN TEAM GROWTHDue to the startup being in hypergrowth, onboarding was a hugely important part of my role as DPM at Candid. I overhauled the Design onboarding flow and deck in collaboration with the Creative Director, assigning and building process around Team 101 sessions with subject matter experts. We went from having a Design onboarding process “made of tape and bubble gum” (quote, my supervisor, the ECD) to a highly-functioning and much appreciated program held over the initial weeks. I led the general onboarding Welcoming call—including Design team norms, first day FAQs, overall what-to-expect—and the Asana/Project Process 101. (The HR team led company-wide onboarding needs.) I welcomed all new design/creative hires, and represented the Design team in welcoming other departmental leads and C-suite teammates, including Creative Strategy Director, Product Marketing Directors, Heads of Sales, and the CMO. TEAM CULTURE &amp; THE INTERPERSONALI am thrilled that these horizontal efforts are part of the DPM’s role, as I organically lean into developing these inherent team dynamics through events, rituals, and moments of human connection. I love being hospitable (I’m a regular host of cocktail/holiday parties myself) and welcoming folks to the crew. At Candid, as everywhere, team camaraderie was crucial in maintaining a healthy employee experience and striving for retention—and conversion from contractors to FTEs. As our team emerged from 100% remote/WFH to occasional IRL gatherings, I helped rally for and organize in-person moments, while balancing remote-friendly opportunities. <img width="620" height="327" width_o="620" height_o="327" data-src="https://freight.cargo.site/t/original/i/3d2a0836190a548692624cefe88b7b84f59a3b46b9beaee68dd1ca51eea01555/metaverse.jpg" data-mid="137366047" border="0" src="https://freight.cargo.site/w/620/i/3d2a0836190a548692624cefe88b7b84f59a3b46b9beaee68dd1ca51eea01555/metaverse.jpg" /> My Halloween 2021 Zoom costume for our weekly Friday Design team group call as “Someone from the Metaverse” (the day after the Meta announcement). https://daphnetaranto.com/Good-Morning Thu, 27 Aug 2020 21:16:08 +0000 Daphne Taranto https://daphnetaranto.com/Good-Morning Good Morning QuaRoutine Greetings — Commission of designers/illustrators, 2020My role: Design project management and direction <img width="3001" height="3001" width_o="3001" height_o="3001" data-src="https://freight.cargo.site/t/original/i/164e6b8beed8eafaef11d85bf2c365ffc51569b8a7538aa2d3275f5be8b339a0/GM-03-webresPS.jpg" data-mid="81133695" border="0" data-scale="71" src="https://freight.cargo.site/w/1000/i/164e6b8beed8eafaef11d85bf2c365ffc51569b8a7538aa2d3275f5be8b339a0/GM-03-webresPS.jpg" /> Good Morning images are a massively popular digital social phenomenon that have exploded in reach over the last several years. They are forwarded between friends and family at astonishing rates across the Global South, especially in India. I hired Mumbai-based design collaborators&nbsp;Riya Shah (@storibyri) and Tirth Katrodia (@tirthyatra) to illustrate new Good Morning images, inspired by QuaRoutines: living the “new normal” of daily rituals during the pandemic. <img width="3001" height="3001" width_o="3001" height_o="3001" data-src="https://freight.cargo.site/t/original/i/79450167abdbdca24f571fd4b8713879c72f4aa923e6da83a3d19a6c77cc6a0d/GA-04-webresPS.jpg" data-mid="81133690" border="0" data-scale="71" src="https://freight.cargo.site/w/1000/i/79450167abdbdca24f571fd4b8713879c72f4aa923e6da83a3d19a6c77cc6a0d/GA-04-webresPS.jpg" /> Please feel free to forward the final 4 square images to friends or family via WhatsApp! <img width="2954" height="2954" width_o="2954" height_o="2954" data-src="https://freight.cargo.site/t/original/i/699e814cd82f22c22ce62629f5932b02e35bf0b899761dcd60fd17b007eb6724/GE-02-webresPS.jpg" data-mid="81133692" border="0" data-scale="71" src="https://freight.cargo.site/w/1000/i/699e814cd82f22c22ce62629f5932b02e35bf0b899761dcd60fd17b007eb6724/GE-02-webresPS.jpg" /> CONCEPT&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; In this time of physical/social-distancing due to the pandemic, inanimate objects and animals have started talking to us as we spend more time with them than ever before. The designers, Riya and Tirth, and I imagined daily greetings (English/Hindi) that come from our surroundings as each socially-distanced day passes. Houseplants have been given eyes and expressions, greeting people at morning, noon, and night. <img width="2998" height="3000" width_o="2998" height_o="3000" data-src="https://freight.cargo.site/t/original/i/3049096cdb896538bd7964c23119061e00f8e067a5b5b5234e9e9ea668574356/GN-03-webresPS.jpg" data-mid="81133697" border="0" data-scale="71" src="https://freight.cargo.site/w/1000/i/3049096cdb896538bd7964c23119061e00f8e067a5b5b5234e9e9ea668574356/GN-03-webresPS.jpg" /> STICKERS &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Focusing on details from the new Good Morning greetings, the accompanying QuaRoutines sticker pack can be used to send a cheery socially-distanced message at any time of day. The English/Hindi 17-piece set is downloadable for free now via the Sticker Maker app! (Download the free app, then install the sticker pack into your phone’s WhatsApp or iMessage via Sticker Maker.) <img width="1779" height="1077" width_o="1779" height_o="1077" data-src="https://freight.cargo.site/t/original/i/be75c6d27db3652d76a05a8f75a7206f7f83f4326d778feb2caedfb165e65f74/stickers-composite_riya-tirth-daphne_hindi-web.png" data-mid="82779880" border="0" data-scale="71" src="https://freight.cargo.site/w/1000/i/be75c6d27db3652d76a05a8f75a7206f7f83f4326d778feb2caedfb165e65f74/stickers-composite_riya-tirth-daphne_hindi-web.png" /> PROCESS&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; I started the project conversation with the designers via WhatsApp itself. Following an initial video call, I built out a design calendar for the project to cover the course of a few weeks. After agreeing on initial concepts and mood board inspirations, the designers and I went through multiple rounds of sketches and reviews to confirm messaging, color, and tone. <img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/6fccee7c0addd8f641606930031c501254fa3d3c32da0e9afac9cd04a883576c/02.jpeg" data-mid="81953201" border="0" src="https://freight.cargo.site/w/1000/i/6fccee7c0addd8f641606930031c501254fa3d3c32da0e9afac9cd04a883576c/02.jpeg" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/15827371ed26922a16989caca21a0a2c7f088ef9474a7611b8c486c61d375472/Draft_01GE.jpg" data-mid="81953366" border="0" src="https://freight.cargo.site/w/1000/i/15827371ed26922a16989caca21a0a2c7f088ef9474a7611b8c486c61d375472/Draft_01GE.jpg" /> Initial sketches by Riya and Tirth. Left: Phase 1, where the designers established the idea of dialogue with inanimate objects at home. Right: Phase 2, where my feedback included advice on the intended visual focus and broad appeal of the image. Riya, Tirth, and I communicated between New York and Mumbai via Google Slides, video calls, and WhatsApp. Keeping the typical Good Morning images in mind, I provided directional approval and aesthetic feedback on illustrations on a weekly basis. Our final images have a more refined visual approach than typical Good Morning images—while still being designed for viral distribution across WhatsApp in India. BACKGROUND READING: WHAT ARE TYPICAL GOOD MORNING IMAGES? &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Across vast regions of the globe, millions of messages are sent and received daily across WhatsApp wishing a happy day ahead or sending lightweight prayers. The images usually involve flowers, sparkles, sunsets, coffee mugs, or smiling children.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; While in India in March 2020, I started receiving Good Morning images which referenced the rising pandemic, wishing me messages like “Stay Safe!!” and “Wear a Mask!” <img width="720" height="820" width_o="720" height_o="820" data-src="https://freight.cargo.site/t/original/i/94fdcb6dd7012fc97b580b16a367a883ac7fe6d926244051248d732cf1d62f53/red-flower.jpeg" data-mid="81144099" border="0" src="https://freight.cargo.site/w/720/i/94fdcb6dd7012fc97b580b16a367a883ac7fe6d926244051248d732cf1d62f53/red-flower.jpeg" /> <img width="720" height="884" width_o="720" height_o="884" data-src="https://freight.cargo.site/t/original/i/ab703d3844a26796cb23513408c52f86f4cac13d765c1c638852b6dae7b2719b/GMstay-safe.jpeg" data-mid="81144185" border="0" data-scale="92" src="https://freight.cargo.site/w/720/i/ab703d3844a26796cb23513408c52f86f4cac13d765c1c638852b6dae7b2719b/GMstay-safe.jpeg" /> <img width="630" height="857" width_o="630" height_o="857" data-src="https://freight.cargo.site/t/original/i/85055aae29b79acbb361a9eb8e6c5c2423020c9bc6c44d492cc2fa97ff5a6f0d/parrots.jpeg" data-mid="81144205" border="0" data-scale="84" src="https://freight.cargo.site/w/630/i/85055aae29b79acbb361a9eb8e6c5c2423020c9bc6c44d492cc2fa97ff5a6f0d/parrots.jpeg" /> Examples of typical mass-forwarded Good Morning images I received via WhatsApp while in India in 2019–20 in English and Malayalam, one of 22 scheduled languages of India. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; According to the internal WhatsApp company blog, in India, “people forward more messages, photos, and videos than any other country in the world.” In 2018, the&nbsp;Wall Street Journal published an article titled “The Internet Is Filling Up Because Indians Are Sending Millions of ‘Good Morning!’ Texts.” https://daphnetaranto.com/Fully-Booked Tue, 21 Apr 2020 19:01:43 +0000 Daphne Taranto https://daphnetaranto.com/Fully-Booked Fully Booked Dubai Art Book Fair — Events and Entrepreneurship, 2016–2020 My role: Co-founder and co-director; management and leadership of budgeting, exhibitor relations, events, venue, partnerships, exhibition design, graphic design, production, and freelancers <img width="2500" height="1643" width_o="2500" height_o="1643" data-src="https://freight.cargo.site/t/original/i/3d4a02195268d173aa00346beb61f25071441a365dee75206e653217828e237a/fullybooked2019_03232019_byht-25-37.jpg" data-mid="68056909" border="0" src="https://freight.cargo.site/w/1000/i/3d4a02195268d173aa00346beb61f25071441a365dee75206e653217828e237a/fullybooked2019_03232019_byht-25-37.jpg" />I co-founded Fully Booked, a unique international platform for 200+ creatives from or of the Middle East, North Africa, and South Asia (MENASA region), anchored by a flagship namesake art book fair. Along with my co-founder, Anthony Tino, I curated and produced the fair’s 3 consecutive annual editions as part of Dubai Art Week. The event—the first of its kind in the Gulf—was hosted by the region’s foremost creative hub, Alserkal Avenue.The fairs were made possible by a combination of entrepreneurship, Kickstarter, and importantly, 30+ strategic partnerships, including with Aesop, Art Dubai (art fair), and the British Council. 2019 EDITION &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Alserkal Avenue, our host venue for the third time, once again welcomed thousands of visitors during Dubai Art Week. The Fully Booked events have allowed for the creative, accessible, and democratic dissemination of information. Art books enable education, empowerment, and access to visual language. <img width="1667" height="2500" width_o="1667" height_o="2500" data-src="https://freight.cargo.site/t/original/i/e71b72869f6a6a20087c79a655713537a90ff7f0717fcc81e44b82e366597d2c/fullybooked2019_03202119_byht-102.jpg" data-mid="68056911" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/e71b72869f6a6a20087c79a655713537a90ff7f0717fcc81e44b82e366597d2c/fullybooked2019_03202119_byht-102.jpg" /> <img width="1667" height="2500" width_o="1667" height_o="2500" data-src="https://freight.cargo.site/t/original/i/dc0e97772f4c31f0b95065035b310f61c7a14612ca09a6383d8c2a010048da9b/FULLYBOOKED2019_03202119_byHT-20.jpg" data-mid="68199430" border="0" src="https://freight.cargo.site/w/1000/i/dc0e97772f4c31f0b95065035b310f61c7a14612ca09a6383d8c2a010048da9b/FULLYBOOKED2019_03202119_byHT-20.jpg" /> <img width="2500" height="1625" width_o="2500" height_o="1625" data-src="https://freight.cargo.site/t/original/i/ae5c85522feafa37c7ae611199ea226fa6da93eceaf8294766aa3aa6412eabb0/fullybooked2019_03202119_byht-82.jpg" data-mid="68057056" border="0" src="https://freight.cargo.site/w/1000/i/ae5c85522feafa37c7ae611199ea226fa6da93eceaf8294766aa3aa6412eabb0/fullybooked2019_03202119_byht-82.jpg" /> 2018 EDITION &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The second art book fair welcomed 45 vendors—almost double the number of the first edition. The programming schedule, which I developed alongside 5 local event partners, was also increasingly robust and dynamic.I oversaw, directed, and managed the Saudi graphic designer Yusef Alahmad as he curated a 40-designer show of Arabic and Farsi posters. I commissioned Shamma Buhazza to design the digitally-printed graphic wall mural. <img width="1250" height="817" width_o="1250" height_o="817" data-src="https://freight.cargo.site/t/original/i/2cb4be10fd569ad867955a51d87b9bb587bec0107c2995689dcc86351eee240e/fully-booked-opening-night-byhelgatraxler_mg_2869.jpg" data-mid="68056914" border="0" src="https://freight.cargo.site/w/1000/i/2cb4be10fd569ad867955a51d87b9bb587bec0107c2995689dcc86351eee240e/fully-booked-opening-night-byhelgatraxler_mg_2869.jpg" /> <img width="834" height="1250" width_o="834" height_o="1250" data-src="https://freight.cargo.site/t/original/i/3fa5750d6f16c26dbf534a9a257dd06e4011eebd499bf23c1b1f7dacbcea72dd/FULLY-BOOKED-OPENING-NIGHT-byHelgaTraxler_MG_2075.jpg" data-mid="68200997" border="0" src="https://freight.cargo.site/w/834/i/3fa5750d6f16c26dbf534a9a257dd06e4011eebd499bf23c1b1f7dacbcea72dd/FULLY-BOOKED-OPENING-NIGHT-byHelgaTraxler_MG_2075.jpg" /> <img width="834" height="1250" width_o="834" height_o="1250" data-src="https://freight.cargo.site/t/original/i/2849c3213b320202bab030d5f3253d764f70c70325a2e5924615b093aa19cd51/FULLY-BOOKED-OPENING-NIGHT-byHelgaTraxler_MG_2147.jpg" data-mid="68072856" border="0" src="https://freight.cargo.site/w/834/i/2849c3213b320202bab030d5f3253d764f70c70325a2e5924615b093aa19cd51/FULLY-BOOKED-OPENING-NIGHT-byHelgaTraxler_MG_2147.jpg" /> <img width="1250" height="834" width_o="1250" height_o="834" data-src="https://freight.cargo.site/t/original/i/f65576abfbbfcbba0d149c149bb3729cefdc2f72880cdd427e91c84fec703972/fully-booked-opening-night-byhelgatraxler_mg_2767.jpg" data-mid="68056863" border="0" src="https://freight.cargo.site/w/1000/i/f65576abfbbfcbba0d149c149bb3729cefdc2f72880cdd427e91c84fec703972/fully-booked-opening-night-byhelgatraxler_mg_2767.jpg" /> 2017 EDITION &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Fully Booked’s premiere featured 26 international vendors and 60+ exhibiting artists, designers, publishers, and institutions, creating a free, alternative, and accessible space to engage the public. My co-founder and I developed fair programming, including artwork, film screenings, workshops and talks, in partnership with the Crossway Foundation and the British Council. <img width="1667" height="2500" width_o="1667" height_o="2500" data-src="https://freight.cargo.site/t/original/i/7f04e9c6b9e24ef20fcec6bd226e1fca27ef1717f89c3f66828855a9c1246fde/FULLY-BOOKED-OPENING-20170313-9140.jpg" data-mid="68201496" border="0" src="https://freight.cargo.site/w/1000/i/7f04e9c6b9e24ef20fcec6bd226e1fca27ef1717f89c3f66828855a9c1246fde/FULLY-BOOKED-OPENING-20170313-9140.jpg" /> <img width="1667" height="2500" width_o="1667" height_o="2500" data-src="https://freight.cargo.site/t/original/i/2433b075d9a304b995fff41c9b58d484896108c02f7396e6905c2a31208871ee/FULLY-BOOKED-OPENING-20170313-8043.jpg" data-mid="68201609" border="0" src="https://freight.cargo.site/w/1000/i/2433b075d9a304b995fff41c9b58d484896108c02f7396e6905c2a31208871ee/FULLY-BOOKED-OPENING-20170313-8043.jpg" /> <img width="900" height="600" width_o="900" height_o="600" data-src="https://freight.cargo.site/t/original/i/0ac40b7a5c4d72d458818f852231a67400211eb0b3881d653ebcc93569b3c25c/fbd-01.jpg" data-mid="68057124" border="0" src="https://freight.cargo.site/w/900/i/0ac40b7a5c4d72d458818f852231a67400211eb0b3881d653ebcc93569b3c25c/fbd-01.jpg" /> <img width="900" height="600" width_o="900" height_o="600" data-src="https://freight.cargo.site/t/original/i/9e9f6a3ac8bf15645c279bcd8a4a076ed955fa128f6cedbddfdb30b3a4c0573e/fbd-67.jpg" data-mid="68057113" border="0" src="https://freight.cargo.site/w/900/i/9e9f6a3ac8bf15645c279bcd8a4a076ed955fa128f6cedbddfdb30b3a4c0573e/fbd-67.jpg" /> <img width="900" height="600" width_o="900" height_o="600" data-src="https://freight.cargo.site/t/original/i/05ed2faf0516eb2f028293ae182141f85c05887a1ab7029120d1404dd9dbda92/fbd-15.jpg" data-mid="68057127" border="0" src="https://freight.cargo.site/w/900/i/05ed2faf0516eb2f028293ae182141f85c05887a1ab7029120d1404dd9dbda92/fbd-15.jpg" /> 2017 custom wall mural featuring photographs by Nouf Alhimiary. All event photography by Helga Traxler. DISTRIBUTION &amp; PARTICIPATION IN OTHER FAIRS &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Outside of running the 3 annual fairs in Dubai, I have operated Fully Booked as a continuing small business alongside my co-founder. We have: Featured and sold curated materials from or of the MENASA region that are often rare, hard to find, or in limited distribution.Realized 250+ acquisitions (sales) by 18 institutional collections, including the British Library, the Getty, the Met, MoMA, and SFMOMA.&nbsp;Exhibited as a vendor in 25 art book fairs, including in Beijing, Belgium, Chicago, Hong Kong, Los Angeles, New York, and San Francisco. More details are available at fullybooked.site. <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/644a7f797ff760711dcafd54a822909d6c94008532ecea2e7f08da71fbdb4bd8/SFABF.jpg" data-mid="68216729" border="0" src="https://freight.cargo.site/w/1000/i/644a7f797ff760711dcafd54a822909d6c94008532ecea2e7f08da71fbdb4bd8/SFABF.jpg" />“Tabling” as Fully Booked the San Francisco Art Book Fair 2018 (I’m on the far right at the green table). Photo courtesy of the fair’s organizers. https://daphnetaranto.com/Shamma-Commission Tue, 21 Apr 2020 19:01:43 +0000 Daphne Taranto https://daphnetaranto.com/Shamma-Commission Fully Booked Dubai Art Book Fair — Graphic designer commission, 2018My role: Art direction and project management <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/693904676cdcffbf8372f129fed8f5b5d192c5f5e87eb4dfacca689db6ea5223/FULLY-BOOKED-OPENING-NIGHT-byHelgaTraxler_MG_2029.jpg" data-mid="67937919" border="0" src="https://freight.cargo.site/w/1000/i/693904676cdcffbf8372f129fed8f5b5d192c5f5e87eb4dfacca689db6ea5223/FULLY-BOOKED-OPENING-NIGHT-byHelgaTraxler_MG_2029.jpg" /> I hired and directed the Emirati graphic designer Shamma Buhazza to create a multi-use statement graphic for Fully Booked’s second annual fair. The final work was a typographic bilingual illustration of the Arabic phrase “Halla walla,”&nbsp;which roughly means “What’s up?” or “Welcome.” I managed the designer through the ideation and production processes. <img width="1250" height="834" width_o="1250" height_o="834" data-src="https://freight.cargo.site/t/original/i/f81e40c6ce52419df1c0f3dd5422abd1737a3a2462345bff75191f49cf9b6802/FULLY-BOOKED-24032018-byHelgaTraxler_MG_5843-copy_web-copy.jpg" data-mid="67940524" border="0" src="https://freight.cargo.site/w/1000/i/f81e40c6ce52419df1c0f3dd5422abd1737a3a2462345bff75191f49cf9b6802/FULLY-BOOKED-24032018-byHelgaTraxler_MG_5843-copy_web-copy.jpg" /> <img width="837" height="1250" width_o="837" height_o="1250" data-src="https://freight.cargo.site/t/original/i/ea8100d95857d41dbff9c88f19d1a73f49019e9583906aa20696803ac6b5fb46/FULLY-BOOKED-23032018-byHelgaTraxler_MG_5341-copy-crop.jpg" data-mid="67941411" border="0" src="https://freight.cargo.site/w/837/i/ea8100d95857d41dbff9c88f19d1a73f49019e9583906aa20696803ac6b5fb46/FULLY-BOOKED-23032018-byHelgaTraxler_MG_5341-copy-crop.jpg" /> <img width="1500" height="2242" width_o="1500" height_o="2242" data-src="https://freight.cargo.site/t/original/i/cf75af14f8cefe7513a73b4d66eb11b986812a46dd3efa1f41181faf6e29039e/FULLY-BOOKED-OPENING-NIGHT-byHelgaTraxler_MG_2284.jpg" data-mid="67937920" border="0" src="https://freight.cargo.site/w/1000/i/cf75af14f8cefe7513a73b4d66eb11b986812a46dd3efa1f41181faf6e29039e/FULLY-BOOKED-OPENING-NIGHT-byHelgaTraxler_MG_2284.jpg" /> I organized production of the locally-printed tote bags. The event featured 2 days of on-site live tote screenprinting with a local studio. <img width="1500" height="2250" width_o="1500" height_o="2250" data-src="https://freight.cargo.site/t/original/i/ed5767986e84540f119213d2c13b49f58431fb0b1d3cb36e714d6eb7b0d7f6f1/FULLY-BOOKED-23032018-byHelgaTraxler_MG_5811.jpg" data-mid="67937918" border="0" src="https://freight.cargo.site/w/1000/i/ed5767986e84540f119213d2c13b49f58431fb0b1d3cb36e714d6eb7b0d7f6f1/FULLY-BOOKED-23032018-byHelgaTraxler_MG_5811.jpg" /> <img width="834" height="1250" width_o="834" height_o="1250" data-src="https://freight.cargo.site/t/original/i/eff17c218eb50e11235c84191fdd3dd4c150c4e4998ad25c01f7f488c38bffbc/FULLY-BOOKED-OPENING-NIGHT-byHelgaTraxler_MG_2938.jpg" data-mid="67938386" border="0" src="https://freight.cargo.site/w/834/i/eff17c218eb50e11235c84191fdd3dd4c150c4e4998ad25c01f7f488c38bffbc/FULLY-BOOKED-OPENING-NIGHT-byHelgaTraxler_MG_2938.jpg" /> My Fully Booked co-founder and I also applied the English graphic to an A3-sized Risograph poster edition, printed at a local artist residency studio. <img width="1000" height="1535" width_o="1000" height_o="1535" data-src="https://freight.cargo.site/t/original/i/000e22589ec21375b860c0c1b24e6660ae5e9a479e4dcd1a2ea422473d205017/HallaWalla-riso-print-bordered-halfpt-small.jpg" data-mid="68207615" border="0" data-scale="63" src="https://freight.cargo.site/w/1000/i/000e22589ec21375b860c0c1b24e6660ae5e9a479e4dcd1a2ea422473d205017/HallaWalla-riso-print-bordered-halfpt-small.jpg" /> https://daphnetaranto.com/fullybooked-site Tue, 21 Apr 2020 19:01:44 +0000 Daphne Taranto https://daphnetaranto.com/fullybooked-site Fully Booked Dubai Art Book Fair — Graphic designer and web developer contracting, 2016-2019My role: Art direction and project management <img width="2938" height="1878" width_o="2938" height_o="1878" data-src="https://freight.cargo.site/t/original/i/5e38e617b86e0efa3f223f74aea9beda54725bb6e6a47cc701cedf68d1f800f8/fbmain.png" data-mid="68210490" border="0" src="https://freight.cargo.site/w/1000/i/5e38e617b86e0efa3f223f74aea9beda54725bb6e6a47cc701cedf68d1f800f8/fbmain.png" /> fullybooked.site ↗&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; I internally advocated for a budget, then hired and directed designer/ developer&nbsp;Lukas Eigler-Harding for a network of custom sites. I oversaw the evolution and application of Fully Booked’s brand identity over 3 years. I maintained the sites’ contents following initial setup and extended designs across social media graphics and print collateral. Fully Booked Dubai Art Book Fair annual multi-purpose microsites, 2017–2019: <img width="2938" height="1878" width_o="2938" height_o="1878" data-src="https://freight.cargo.site/t/original/i/0ee79a47a65122b046a94ede0173d71289a20d2aea4c99ef2f7f59c1bd6b9255/fb2019.png" data-mid="68210493" border="0" src="https://freight.cargo.site/w/1000/i/0ee79a47a65122b046a94ede0173d71289a20d2aea4c99ef2f7f59c1bd6b9255/fb2019.png" /> <img width="2938" height="1878" width_o="2938" height_o="1878" data-src="https://freight.cargo.site/t/original/i/5afa263d40e60f9e898598dd0fa8c925ac08c6472a67f74cc8dbd1320083031e/fb2018.png" data-mid="68210506" border="0" src="https://freight.cargo.site/w/1000/i/5afa263d40e60f9e898598dd0fa8c925ac08c6472a67f74cc8dbd1320083031e/fb2018.png" /> <img width="2938" height="1878" width_o="2938" height_o="1878" data-src="https://freight.cargo.site/t/original/i/180a1086028d758ed75070f26b20a55ed5914c43b6f661480c8e5a9cb1855b31/fb2017.png" data-mid="68210510" border="0" src="https://freight.cargo.site/w/1000/i/180a1086028d758ed75070f26b20a55ed5914c43b6f661480c8e5a9cb1855b31/fb2017.png" /> Alice Taranto designed the original graphic identity of green and white with a strong circles motif—representing important colors to Dubai and the circles of people that overlap and convene around art book fairs. I gave directional approval during the design process.&nbsp; https://daphnetaranto.com/Fulbright-India Tue, 21 Apr 2020 19:12:28 +0000 Daphne Taranto https://daphnetaranto.com/Fulbright-India Fulbright Program — Affiliation: National Institute of Design (NID), Graphic Design Department, 2019–2020 Official project title: “Creative Publishing as Cultural Outlet and Site of Exchange and Dialogue Between US–India” Program duration:&nbsp;7 months (program concluded 2–3 months ahead of schedule) My role: Design Research Scholar, India <img width="1080" height="720" width_o="1080" height_o="720" data-src="https://freight.cargo.site/t/original/i/dd714658fdec345e27b18faff767ec3f91f8dbc1fc2ab33aded63d2cb3c43fa8/DSCF5910-small.jpeg" data-mid="68312137" border="0" src="https://freight.cargo.site/w/1000/i/dd714658fdec345e27b18faff767ec3f91f8dbc1fc2ab33aded63d2cb3c43fa8/DSCF5910-small.jpeg" /> Me with the second generation co-owner of the legendary and micro Art Book Center, Ketan. Photo by Eli B. Cohen. Fulbright, operated by the US State Department, is the world’s largest and most diverse educational exchange program, with multi-disciplinary operations in 160+ countries. As Fulbright India’s only design researcher, I maintained a strong engagement with my&nbsp;academic affiliation and its student body. I was also invited multiple times as a guest speaker while in-country. My research methodology led me to focus on art books in India from three angles:A) Current practices: Engaging with relevant illustrators, designers, and artists, discussing their creative processes, and forming professional relationships. B) Acquisitions: My core project goal was to facilitate 6 US art museums to acquire 100+ contemporary art books directly from ~10 creative groups. C) Events: Attending relevant events and fairs and supporting their organizers with advice across business modeling, project structuring, and international reach. <img width="886" height="588" width_o="886" height_o="588" data-src="https://freight.cargo.site/t/original/i/ca5b19de98362feccef81998b69b591aee8fa88fb808dc2a2379dbde86aac837/header-tb.jpg" data-mid="68223773" border="0" src="https://freight.cargo.site/w/886/i/ca5b19de98362feccef81998b69b591aee8fa88fb808dc2a2379dbde86aac837/header-tb.jpg" /> Handmade, screenprinted titles by Tara Books, an independent publishing house started in 1994. Image via Tara Books. Fulbright’s global programs concluded in March 2020 due to the State Department's COVID-19 global evacuation notice. All scholars relocated to the US to complete projects remotely—therefore, my work remains in process, minding quarantine closures and budget cuts. Below is a brief overview of my research highlights.A) CURRENT PRACTICES&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; My shortlist of pan-India art book publishers/distributors is below. I did not know all of these groups before starting research in India; initiating communications and working relationships with each was a personal accomplishment. Art Book Center (Ahmedabad)Bombay UndergroundExperimenter Gallery &amp; Books (Kolkata)Farside Collective (Jaipur/Leh) Filter Press (Mumbai)Kadak Collective (Mumbai, etc.)NID Photography Design Department (Ghandinagar)NID Press (Ahmedabad) November Studio (Chennai)Paper Collective by Paperheads (Mumbai)Studio Anugraha (Mumbai)Tara Books (Chennai) An exemplary publication is “Unfolding the Saree,” a 2016 zine conceptualized, written and designed by the Mumbai-based designer Mira Malhotra. This self-published, serigraph-printed zine “explores the madonna/whore phenomenon that is unique to the saree-wearing women of India.” <img width="363" height="600" width_o="363" height_o="600" data-src="https://freight.cargo.site/t/original/i/edd53d7ebc52cffe4842f80650c49c10403d4c45bd6d462bd075f3c04bc6d5e4/upload-4d0975b0-a838-11e7-908c-5dda5994c799-crop.png" data-mid="68683191" border="0" src="https://freight.cargo.site/w/363/i/edd53d7ebc52cffe4842f80650c49c10403d4c45bd6d462bd075f3c04bc6d5e4/upload-4d0975b0-a838-11e7-908c-5dda5994c799-crop.png" /> <img width="524" height="864" width_o="524" height_o="864" data-src="https://freight.cargo.site/t/original/i/7771b0745714b8d2fb78decfec118c615f0fda4425a97ce862ec7481fc5ff65b/upload-e8aa8450-a83d-11e7-908c-5dda5994c799-copy.jpg" data-mid="68330880" border="0" src="https://freight.cargo.site/w/524/i/7771b0745714b8d2fb78decfec118c615f0fda4425a97ce862ec7481fc5ff65b/upload-e8aa8450-a83d-11e7-908c-5dda5994c799-copy.jpg" /> <img width="523" height="864" width_o="523" height_o="864" data-src="https://freight.cargo.site/t/original/i/aaf150da71a0b8c8a5ab4dbd9ef9caae27fab674c83f1d7fb07b16d3ff6f9ec4/upload-33f500b0-a83f-11e7-b156-97cc80565482-copy.jpg" data-mid="68224060" border="0" src="https://freight.cargo.site/w/523/i/aaf150da71a0b8c8a5ab4dbd9ef9caae27fab674c83f1d7fb07b16d3ff6f9ec4/upload-33f500b0-a83f-11e7-b156-97cc80565482-copy.jpg" /> Images and info via Studio Kohl and Printed Matter. B) ACQUISITIONS&nbsp;&nbsp;&nbsp; &nbsp; &nbsp; &nbsp; I plan to share publishers’ inventory lists in a standard format with the US museums, easing the acquisitions process and encouraging continued relationships. The museums that confirmed their interest in potentially making acquisitions through my research are:SFMOMA (San Francisco)The Getty Research Institute (Los Angeles) Walker Art Center (Minneapolis)SAIC (School of the Art Institute of Chicago), Flasch CollectionThe Metropolitan Museum of Art, Watson LibrarySMFA (School of the Museum of Fine Arts) Boston C) EVENTS&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; In September 2019, I visited the Farside Collective for the last week of their 7-person creative residency program in Leh, Ladakh, Kashmir. Residents, including designers, artists, illustrators, and curators, each created a unique book at the end of the program’s several weeks. In the final public program, the group displayed the new titles on the local central market street; nearby, vegetable sellers displayed tomatoes and apricots in a similar fashion. <img width="810" height="1080" width_o="810" height_o="1080" data-src="https://freight.cargo.site/t/original/i/41c65248e08d51fd6141aee2c300a8056a2e4a6ce280d2e791999fd7c4c9112a/IMG_5486-small.jpg" data-mid="68217383" border="0" src="https://freight.cargo.site/w/810/i/41c65248e08d51fd6141aee2c300a8056a2e4a6ce280d2e791999fd7c4c9112a/IMG_5486-small.jpg" /> <img width="1350" height="1800" width_o="1350" height_o="1800" data-src="https://freight.cargo.site/t/original/i/b8a73f7e6215b60b8373103595374b686bcb17a4e924313104eed0a191cb0cee/4868E34F-EA15-4A6F-9302-8167891F5131-copy.jpg" data-mid="68332140" border="0" src="https://freight.cargo.site/w/1000/i/b8a73f7e6215b60b8373103595374b686bcb17a4e924313104eed0a191cb0cee/4868E34F-EA15-4A6F-9302-8167891F5131-copy.jpg" /> Left: Me at center with the Farside Collective crew at the final public display in Leh. Photo by Yeji Yun, one of the residents. Right: Art Book Depot Jaipur Edition. Photo by me. Farside Collective is a co-organizer of “India’s first independently organized art book festival.” In Leh, I led a 4-hour project management workshop for the inaugural 5-person team to delineate role responsibilities, refine goals, project budget, and schedule deadlines. I also assisted in developing international reach by motivating 25 of my contacts to apply for the fair’s open call. The January 2020 event, Art Book Depot Jaipur Edition, was a great success. CONCLUSIONS: A WORK IN PROGRESS &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; I see the potential relevance of art books in India now as a medium to allow a flourishing of earnest expression, creativity, individualization, and a micro or alternative economy. At the same time, this practice provides professional balance, enabling an alternative outlet for creative satisfaction and recognition alongside more formal or commercial design work. https://daphnetaranto.com/NID-Juries Tue, 21 Apr 2020 19:01:44 +0000 Daphne Taranto https://daphnetaranto.com/NID-Juries National Institute of Design (NID) — Graphic Design Semester Jury/Critique Panels, 2019–2020My role: Jury panelist <img width="1240" height="715" width_o="1240" height_o="715" data-src="https://freight.cargo.site/t/original/i/1c8fa079d5e00549d33e0e96b0ce4ac6fc70d721f3e85e265df93e82f2b7e2b8/57cd2130-03c0-41dd-9209-fd28bb338c4f.jpg" data-mid="67943488" border="0" src="https://freight.cargo.site/w/1000/i/1c8fa079d5e00549d33e0e96b0ce4ac6fc70d721f3e85e265df93e82f2b7e2b8/57cd2130-03c0-41dd-9209-fd28bb338c4f.jpg" /> The Masters in Graphic Design second year students at NID after their third semester jury panel. From L–R: Athul Jayaraman, Viraj Patil, Jerusha Jose, Rhea Kapur, Vaibhav Nanchahal, Anoushka Verma, Sindhu Raghu, Surya Haridasan, Sharmistha Poddar, Manali Roy, Bhavyajeet Singh Gehlot; not pictured: Riya Shah, Subham Mukherjee. Jury faculty (seated L–R beside me): Akash Halankar and Subir Dey. My official academic affiliation for my Fulbright research in India was the Graphic Design department of NID, India’s first and premier design school for bachelor’s and master’s study. I was a grade-giving jury panelist for 39 students’ graphic design presentations at NID (Ahmedabad campus), including undergraduate and masters students. Guest jurors are a regular part of NID critique panels, which act as final semester reviews. I also conducted more casual critiques and feedback sessions with students on their portfolios, current projects, and career interests on a daily basis on campus. Admission is extremely competitive and class size is kept small at NID: For the second year’s batch, 13 students were admitted out of 22,000 applicants. <img width="2160" height="1258" width_o="2160" height_o="1258" data-src="https://freight.cargo.site/t/original/i/5adec1ebf10792f488ecc053c4aa31999c801b1425832c8aad6df7ebe01d3663/IMG_7333-crop.JPG" data-mid="67943489" border="0" src="https://freight.cargo.site/w/1000/i/5adec1ebf10792f488ecc053c4aa31999c801b1425832c8aad6df7ebe01d3663/IMG_7333-crop.JPG" />The Masters in Graphic Design first year students at NID after their first semester jury panel. Students from L–R: Sherina Siraj, Amogh Bhatnagar, Tanusree Debdas, Mahindra Tudu, Saloni Vilas Khanvilkar, Sushmita V, Lakshman Khadapkar, Mustafa S Zaveri, Divya Lohia, S S Siva Kanth, Nikita Jaiswal, Sneha Majumdar, Rohit Subhash Pawar, Jyoti Poonia. Jury faculty (seated L–R beside me): Tridha Gajjar and Subir Dey. https://daphnetaranto.com/YTB Tue, 21 Apr 2020 19:40:47 +0000 Daphne Taranto https://daphnetaranto.com/YTB YTB (Why The Beef) Zine — 2011–2015My role: Co-founder, design director, project manager and producer, team and event organizer, and photography set stylist <img width="1500" height="1001" width_o="1500" height_o="1001" data-src="https://freight.cargo.site/t/original/i/a415b032c13c84483d8358de6893eabf62afd1339fa8171e9c3a1b0b4c438c8b/Rockettes_lineup_LoRes-copy.jpg" data-mid="68041652" border="0" src="https://freight.cargo.site/w/1000/i/a415b032c13c84483d8358de6893eabf62afd1339fa8171e9c3a1b0b4c438c8b/Rockettes_lineup_LoRes-copy.jpg" /> I co-founded a bi-campus publication in collaboration with my twin sister and her college, RISD (the Rhode Island School of Design). YTB featured 250 students’ work and industry interviews across 8 issues in handmade editions of 300 copies. I increased the MICA campus-allocated funding by 10x across 4 years, plus raised funds through sales. YTB 8 SWAP&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The final issue commissioned 80 Baltimore and Providence creatives to make artist “trading cards” of every medium. Each reader received a unique set of 8 cards in a customized metallic pouch, plus a comprehensive poster-catalogue. Guests swapped cards at the two cities’ launch events. <img width="1500" height="1001" width_o="1500" height_o="1001" data-src="https://freight.cargo.site/t/original/i/3b3d4154cfc7b775cf71ff6ef590fe83917ef76000ffe2da6c8b8aca7ded2843/Foldout_poster_LoRes-copy.jpg" data-mid="68041698" border="0" src="https://freight.cargo.site/w/1000/i/3b3d4154cfc7b775cf71ff6ef590fe83917ef76000ffe2da6c8b8aca7ded2843/Foldout_poster_LoRes-copy.jpg" /> My personal contribution to YTB 8 SWAP was a set of over 90 handmade lenticular (“holographic”) cards showing my digitally designed collages. Produced in collaboration with Adenike Adelekan. <img width="1500" height="1001" width_o="1500" height_o="1001" data-src="https://freight.cargo.site/t/original/i/edc16da0799ee50132e625b28ef04a5d7020333c0b39607ba3c717a97cf33771/Lenticulars_Only_2_LoRes-copy.jpg" data-mid="68041871" border="0" src="https://freight.cargo.site/w/1000/i/edc16da0799ee50132e625b28ef04a5d7020333c0b39607ba3c717a97cf33771/Lenticulars_Only_2_LoRes-copy.jpg" />I organized the final Baltimore launch event, which featured live performances and custom inflatable spaces. The event occurred in conjunction with Alloverstreet, the city's monthly night of openings and events. Video by Alice Plati. Music: “Frum” by Cofaxx. YTB 7 PATTERN x Print All Over Me&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;An 80-page book catalogued 60 individuals’ artworks related to pattern and repetition. A hand-made neoprene tote bag featured drawings made by both colleges’ artists. PAOM printed the fabric, with all other elements hand produced by YTB collective members in Baltimore and Providence. <img width="1875" height="1251" width_o="1875" height_o="1251" data-src="https://freight.cargo.site/t/original/i/56fe5466a0ba5ddeefa2320d78cb22a96d548ac31cfd51cd50c272e61b0898eb/Whole-Layflat_LoRes.jpg" data-mid="68047033" border="0" src="https://freight.cargo.site/w/1000/i/56fe5466a0ba5ddeefa2320d78cb22a96d548ac31cfd51cd50c272e61b0898eb/Whole-Layflat_LoRes.jpg" /> The PATTERN issue's release event at a Baltimore warehouse loft venue was again part of Alloverstreet. The event featured a live music set and pattern-related activities: paper marbling, vegetable stamp-printing, and live sound sampling. Video by Julia Pitch. I designed the layout system for the PATTERN issue. <img width="1875" height="1239" width_o="1875" height_o="1239" data-src="https://freight.cargo.site/t/original/i/e9357f34050458c3cb7cd457762ed5bc625652dee339ba81a51b33bd2f14411a/Contributors_LoRes.jpg" data-mid="68360074" border="0" src="https://freight.cargo.site/w/1000/i/e9357f34050458c3cb7cd457762ed5bc625652dee339ba81a51b33bd2f14411a/Contributors_LoRes.jpg" /> I photographed and conducted an interview with the well-recognized painter, Dana Schutz, in a Brooklyn studio visit with her. <img width="1875" height="1251" width_o="1875" height_o="1251" data-src="https://freight.cargo.site/t/original/i/05a64d363246a4707d20a3e458ddfbb84b02b52ad99c8aa2a279ad36f70b0e25/Schutz-Opener_LoRes.jpg" data-mid="68041928" border="0" src="https://freight.cargo.site/w/1000/i/05a64d363246a4707d20a3e458ddfbb84b02b52ad99c8aa2a279ad36f70b0e25/Schutz-Opener_LoRes.jpg" /> <img width="1875" height="1251" width_o="1875" height_o="1251" data-src="https://freight.cargo.site/t/original/i/f6cf8697a8e4de8dbd5898ff5f0c4ae1fa8b99f329c8e4854c0fed5694d09f76/Schutz-chair_LoRes.jpg" data-mid="68041935" border="0" src="https://freight.cargo.site/w/1000/i/f6cf8697a8e4de8dbd5898ff5f0c4ae1fa8b99f329c8e4854c0fed5694d09f76/Schutz-chair_LoRes.jpg" /> YTB 6 TINY&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Over 50 students contributed works to YTB 6 with just the condition to create, make, or curate 3D object multiples smaller than 2 cubic inches. Students could apply for a budget through YTB to cover material costs. Each of the 300 box editions contained a zine-catalogue documenting all the miniatures along with 6 of the objects. The catalogue featured an interview I conducted with the sculptor and artist Nick Cave. <img width="1000" height="761" width_o="1000" height_o="761" data-src="https://freight.cargo.site/t/original/i/a3a1b30eebe5698251161242c8a725621c7417aaef6ae512785b36fbdd8240ca/YTB_Tiny_Colour_Images_Box_-4-edit_21_o.jpg" data-mid="68696702" border="0" src="https://freight.cargo.site/w/1000/i/a3a1b30eebe5698251161242c8a725621c7417aaef6ae512785b36fbdd8240ca/YTB_Tiny_Colour_Images_Box_-4-edit_21_o.jpg" /> <img width="911" height="693" width_o="911" height_o="693" data-src="https://freight.cargo.site/t/original/i/4372bf483471d4897a5baa9273a2813fd2b631a75cc159698f22eb40de64427e/YTB_Tiny_Colour_Images_Box_-7-edit-EXTEND_25_o.jpg" data-mid="68046930" border="0" src="https://freight.cargo.site/w/911/i/4372bf483471d4897a5baa9273a2813fd2b631a75cc159698f22eb40de64427e/YTB_Tiny_Colour_Images_Box_-7-edit-EXTEND_25_o.jpg" /> My personal contribution to the TINY issue was a set of laser-cut pieces, each holding a part of larger photos of sunsets or disaster fires. <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/f91216afa6368ff8d1bf15404d62ab9122fcb0fa79649b0b9a29cd969b3f2921/10-copy-3.jpg" data-mid="68046904" border="0" src="https://freight.cargo.site/w/1000/i/f91216afa6368ff8d1bf15404d62ab9122fcb0fa79649b0b9a29cd969b3f2921/10-copy-3.jpg" /> <img width="667" height="903" width_o="667" height_o="903" data-src="https://freight.cargo.site/t/original/i/51597de6d8944847edd1527cf48f2ff40511f2d510beed461405cd30b00153f6/YTB_Tiny_Colour_Images_Box_-crop-test.jpg" data-mid="68700103" border="0" data-scale="100" src="https://freight.cargo.site/w/667/i/51597de6d8944847edd1527cf48f2ff40511f2d510beed461405cd30b00153f6/YTB_Tiny_Colour_Images_Box_-crop-test.jpg" /> The TINY issue launch featured a gallery of the tiny creations and was again part of Alloverstreet. I directed&nbsp;Michael Quednau to design a centerpiece illustration and motion graphic, which was also screenprinted on the paper bags holding each edition. <img width="1218" height="1799" width_o="1218" height_o="1799" data-src="https://freight.cargo.site/t/original/i/fe04d3ee9f1d85e3af2037c740d637a36e001054b6417e767f2aa5b662d8f69b/tiny-event-flyer_quednau.png" data-mid="68047195" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/fe04d3ee9f1d85e3af2037c740d637a36e001054b6417e767f2aa5b662d8f69b/tiny-event-flyer_quednau.png" /> <img width="1793" height="2700" width_o="1793" height_o="2700" data-src="https://freight.cargo.site/t/original/i/a4e7745f31f60ca57922c050a07a67ab8a795c0e8c11ffac5fd0c6dd8452848b/Pedestal-hang-copy-web.jpg" data-mid="68047329" border="0" src="https://freight.cargo.site/w/1000/i/a4e7745f31f60ca57922c050a07a67ab8a795c0e8c11ffac5fd0c6dd8452848b/Pedestal-hang-copy-web.jpg" /> Event photography by Patrick Pilkey. Video by Julia Pitch. YTB 5 COLOR&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; A black and white book of dozens of contributors’ contour-based illustrations rested inside an activity kit. Readers could color in the book using the included pencil set. <img width="987" height="801" width_o="987" height_o="801" data-src="https://freight.cargo.site/t/original/i/fae66ed0137bcaadce388d0d1babf49d0cad6aef9d56a046be54248189fa67ec/YTB_Books-12-small-crop_o.jpg" data-mid="67905277" border="0" src="https://freight.cargo.site/w/987/i/fae66ed0137bcaadce388d0d1babf49d0cad6aef9d56a046be54248189fa67ec/YTB_Books-12-small-crop_o.jpg" /> <img width="828" height="667" width_o="828" height_o="667" data-src="https://freight.cargo.site/t/original/i/5dbed114a8c2306781287f1edabef8c0e8ff942f8bcee8195e2c1e21448520b2/YTB_Books-13-small-crop_o.jpg" data-mid="68051704" border="0" src="https://freight.cargo.site/w/828/i/5dbed114a8c2306781287f1edabef8c0e8ff942f8bcee8195e2c1e21448520b2/YTB_Books-13-small-crop_o.jpg" /> All studio photography of YTB editions by Jeremy Cain. https://daphnetaranto.com/About Tue, 21 Apr 2020 18:46:11 +0000 Daphne Taranto https://daphnetaranto.com/About Technical Program Manager (AKA Automator, Bridge Builder, Wrangler, Systems Thinker, Plate Spinner, Traffic Cop, Translator, Cheerleader)&nbsp;As the only Program Manager on a technical team, I was Uber Marketing Science’s connective tissue for 4+ years, increasingly using AI to build systems and tools that evolve and grow. Skills:&nbsp;Stakeholder, vendor, and agency management; BRDs (business requirement documents), product requirements, strategic planning; workflow design, automation, Gsheet scripting; AI tools, vibe coding.(She/her.) Based in New York City. Résumé available upon request, or see ↗&nbsp;LinkedIn. CONTACT daphnetaranto@gmail.com EDUCATION Double-major, BFA: Fine Art and Art HistoryMaryland Institute College of Art (MICA), Baltimore, 2015 Please do not use any content from this site without permission.&nbsp;Visits tracked using Google Analytics. https://daphnetaranto.com/Left-side-Navigation Tue, 21 Apr 2020 19:01:46 +0000 Daphne Taranto https://daphnetaranto.com/Left-side-Navigation Daphne Taranto An unorthodox hybrid of technical and creative — “the glue” between teams, systems, and processes. In my work, I... Was Technical Program Manager, Brand and Performance Marketing Data Science, at Uber for the past 4+ yearsProgram managed a design team of 20 at a hypergrowth telehealth startupProject managed 2 Mumbai-based designers in creating&nbsp;viral illustrations for WhatsAppConducted design research in India as a Fulbright ScholarJuried 39 critique panels at India’s premier design institute Co-founded the Dubai Art Book Fair Commissioned custom Arabic/English typographic illustrations for a wall mural Hired and managed designers for bespoke website developmentCo-founded a multi-format publication About︎